The Standard
Zero
toxins.
Full stop.
NOTOXIC® is a multi-brand ecosystem built around one commitment: nothing toxic in product, process, or people.
No toxins
Every product, input, and process is screened against the NOTOXIC standard. Not aspirationally. Actually.
Verified, not claimed
Every sustainability number on this site comes from real orders and production data. If the number is not there yet, we say so.
Long-term
Short-term tactics that cost trust are not worth the metric. We build for the decade, not the quarter.
Impact
Numbers from real orders.
Water Saved
18.5M
litres preserved
Organic cotton and natural-dye processes use significantly less water than conventional manufacturing.
CO₂ Avoided
18.4t
kg not emitted
Regenerative sourcing and circular logistics reduce emissions at every step of the chain.
Chemicals Reduced
675.0t
kg eliminated
Plant-based inputs replace synthetic chemicals across all product lines.
Updated hourly from verified order and production data.
Living
Toxin-free products
Consumer products audited to one banned list. OneSea live for baby; skin, food, and home next in the audit queue.
Earth
Regenerative sourcing
B2B supply chain operated to the same standard our D2C brands sell under. Every fibre traced to its growing farm; dye water audited at each batch.
Circle
Member community
Invite-only membership opening in phases. Tiered through the 1C program. The households who get first access to everything we build.
Studio
Brand partnerships
The advisory pillar. We package our own operating standard into engagements other brands can buy. HeartQuench is the first practice.
Foundation
Built into the chain
Foundation is the operating arm that builds livelihoods inside our supply chain. Women's enterprise, water as infrastructure, regenerative farms. Run as a business model, not a charity.
Universe
This platform
Public-facing transparency. Where the standard lives in the open. Every claim, every number, every method.
Brands
5 brands. One standard.
Sub-brand
HeartQuench is a NOTOXIC® sub-brand.
Heart Quench and HeartQuench refer to the same practice. It is the consulting arm of NOTOXIC® Universe, operated under NOTOXIC® Studio.
Where it sits
HeartQuench is the first practice operating under NOTOXIC® Studio, the advisory pillar of NOTOXIC® Universe. Same parent company, same operating standard, one named consulting surface.
What that means
Clients work with HeartQuench by name; the work runs to NOTOXIC® rules. Claims need a source. Product audits precede positioning. The brand keeps running after we step back.
See NOTOXIC® Studio for the pillar context, or HeartQuench for engagement detail.